This is a good example of how campaigns use commonplaces to help voters identify with them The picture is of Mitt Romney standing in front of what can be assumed to be the capital building and the commonplaces in this picture are the words: victory, stronger, plan, and middle class, and the visual commonplace of the American flag. The audience is clearly the middle class, the graphic on the podium even says it. The graphic also implies that his plan will help the middle class and that he already has it worked out.
The fact that Romney is not wearing a tie, suggests that his is not different, or in another social class, as the people in the audience, who are assumed to be mostly middle class. The rolled up sleeves suggests that he is ready to get to work for the people.
I would not have even noticed the points you pointed out about what Ronmey is wearing. You did make good points though and he is relating himself very well to the rest of the middle class, which I'm assuming would be the audience he wanted to target at this time. this is both a good example of common place and identity strategy.
ReplyDelete