Romnesia

The text uses a new term to associate Mitt Romney with having a selective memory of past events, and implies that he will do anything to make himself look better in front of the voting public, even if that means not admitting to mistakes made in the past.  The picture is very unflattering, it looks like it was taken mid-speech on a cold, windy day.

The purpose of this picture is clearly to make Romney look awkward, unkempt, surprised, and unprepared.  The use of the word Romnesia might be an attempt to create a new term for describing Romney's campaign strategy and undermine anything he says in the future by implying that it might not be true.  It also implies that either he has a bad memory, or worse he is hiding something.