Infographic

The infographic I created was about car brands and how their owners are wiling to vote.  The purchase of a car is generally the second largest purchase that a person will make and is an important decision.  The automotive market is one of the biggest in the world, and large enough to warrant attention from American politicians.  The Big Three car companies have been the topic of debate for years, and carry a lot of weight it comes to voting.  Unions that represent the workers in those companies, are strong proponents of voting and particularly for the democratic party.  It was a surprise to see so many domestic brands on the Republican side because most republicans were not for the auto bailout of GM and Chrysler, whose brands are on the Republican side.

The infographic itself is very simple, a car brand lines up on one side or the other based on how owners of their cars are most likely to vote.  The brands are also organized by how likely their voters are to vote.  The brands with higher voter turnouts are at the top, and lower turnouts on the bottom.  I kept the design simple because I thought it was better to have an easily readable and understandable message.  The design is meant to be balanced, from a visually standpoint each color has the same amount of space and both the top and bottom are white with black text, and all of the text is the same font.  The other way the infographic represents balance is the companies that are represented, brands are from multiple countries but more importantly brands that vary in the social classes they typically represent.  I avoided information that would require numerical representation because I thought that would over complicate the design, and wouldn't make as big of an impact on the viewer.  The main frustration of this infographic was trying to get the information set up in a way that could be understandable with as little explanation as possible.