The audience for my video are people that are curious about how nonverbal cues can effect their perception of a person, more specifically a candidate.  The goal of the video was not to make people feel like they were experts after watching the video but just to make them aware of how people in the public spotlight have to learn to control their actions to make themselves more presentable.  How people view candidates is the most important aspect that campaigns try to control, and because those nonverbal cues are mostly unconscious, people might not be aware of them.  The reason for the video was to make people aware of the importance of nonverbal communication.